About
Crafting 0-to-1 digital experiences across web and mobile, end to end from user research to developer-ready design.
I've shipped features used by 13M+ monthly active users, translating business goals into visually compelling, deeply functional work at the intersection of visual craft and brand strategy.
Case Studies
A decision framework that standardized in-app messages' priority, schedule, and display.
Muncho
Digital Ordering & Payment Services, Boost Local Growth.
Experience
Product Designer II
Albertsons Companies
Dec 2020 - Feb 2025
San Francisco Bay Area, CA
Designed and shipped UX features, digital assets, and brand storytelling across web and app, directly supporting merchandising team $140M in incremental and $8M in annual sponsored ad revenue.
Product Designer
Muncho.io
July 2019 - Dec 2020
Davis, CA
Designed a 0-to-1 product from concept to launch at the height of the COVID-19 pandemic, driving user research and usability testing that fed directly back into the work, acquired 4,000+ users in two months and growing users’ online sales 10-15%.
Graphic Designer
LeCreative Agency
Jan 2016 - May 2019
China
Delivered brand, graphic, motion, and product design for clients across diverse industries, hands-on from concept to final asset.
Education
Bachelor of Arts in Design
University of California, Davis
2019