Lia Yue
Product Designer
I’m a self-driven product designer with proven experience creating thoughtful digital experiences. Having worked across companies of all sizes, I bring adaptability and a full user-centered design process — from research to prototyping, testing, and iteration.
[Case studies]
E-commerce
Hero Collection (app & web)
It is a key component that helped achieve merch teams goal of $140M in incremental revenue in 2024, raised the CTR from less than 1% to 2.5%. It also helped to host a sponsored ad that delivered $8M in ad revenue annually.
Homepage
Merchandising
Sponsored Ads
E-commerce
Marketing Banner Suite
Increased CTR to 5.5%. Scaled and is heavily used for promoting organization priority programs.
Homepage
Merchandising
Sponsored Ads
Internal Guidelines
Content Strategy Playbook
Provides clear guidance to ensure the right message reaches users at the right moment.
Design System
CMS Guidelines
Cross-teams
E-commerce | SaaS
Digital Ordering and payment services, build local growth.
Gained more than 4,000 new users within the first 2 months we launched the product in Davis, helping local restaurants increase online orders by 10-15%.
Merchants
SaaS
QR Code Ordering
Lia Yue
Product Designer
I’m a self-driven product designer with proven experience creating thoughtful digital experiences. Having worked across companies of all sizes, I bring adaptability and a full user-centered design process — from research to prototyping, testing, and iteration.
[Case studies]
E-commerce
Hero Collection (app & web)
It is a key component that helped achieve merch teams goal of $140M in incremental revenue in 2024, raised the CTR from less than 1% to 2.5%. It also helped to host a sponsored ad that delivered $8M in ad revenue annually.
Homepage
Merchandising
Sponsored Ads
E-commerce
Marketing Banner Suite
Increased CTR to 5.5%. Scaled and is heavily used for promoting organization priority programs.
Homepage
Merchandising
Sponsored Ads
Internal Guidelines
Content Strategy Playbook
Provides clear guidance to ensure the right message reaches users at the right moment.
Design System
CMS Guidelines
Cross-teams
E-commerce | SaaS
Digital Ordering and payment services, build local growth.
Gained more than 4,000 new users within the first 2 months we launched the product in Davis, helping local restaurants increase online orders by 10-15%.
Merchants
SaaS
QR Code Ordering
Lia Yue
Product Designer
I’m a self-driven product designer with proven experience creating thoughtful digital experiences. Having worked across companies of all sizes, I bring adaptability and a full user-centered design process — from research to prototyping, testing, and iteration.
[Case studies]
E-commerce
Hero Collection (app & web)
It is a key component that helped achieve merch teams goal of $140M in incremental revenue in 2024, raised the CTR from less than 1% to 2.5%. It also helped to host a sponsored ad that delivered $8M in ad revenue annually.
Homepage
Merchandising
Sponsored Ads
E-commerce
Marketing Banner Suite
Increased CTR to 5.5%. Scaled and is heavily used for promoting organization priority programs.
Homepage
Merchandising
Sponsored Ads
Internal Guidelines
Content Strategy Playbook
Provides clear guidance to ensure the right message reaches users at the right moment.
Design System
CMS Guidelines
Cross-teams
E-commerce | SaaS
Digital Ordering and payment services, build local growth.
Gained more than 4,000 new users within the first 2 months we launched the product in Davis, helping local restaurants increase online orders by 10-15%.
Merchants
SaaS
QR Code Ordering